Please find the answers to as many of these questions as possible by reading, listening to, and watching the resources on this page.
Now, given your shopping list for the trip and your new knowledge, what tactics can you employ to counteract each of the supermarket's strategies to make you buy more? Make a battle plan. Here are some tools.
Bonus: See if you can guess the cost of the entire list to within $40. If you do, I will buy you a special treat just for you on the trip. More than one good estimate? Closest wins.
Table of Contents
The Mission
Read: The Psychology Behind Grocery Store Design
Read: The Theory of Supermarkets
Watch: Psychology of Supermarkets (student made)
(If the video does not appear below either click the link or see if there's a little shield in the address bar and click that to allow loading)Watch: Old Tricks of the Supermarket Trade
Watch: Supermarket Psychology: Entrances
Watch: Supermarket Psychology
Watch: Michael Pollan: Supermarket Secrets
Listen: The Supermarket Solution
Transcript